The new logo closely mirrors the old one in terms of overall structure, but it offers significant improvements in accessibility, particularly for print applications. While the updates are subtle, the key differences include:

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• Thickened Sky Lines: The sky lines have been reinforced to enhance the visibility of the mountain shape, which is formed through negative space. The previous logo often faced issues with the mountain being too faint due to the thin sky lines.

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• Eliminated White Borders Around the Animals: The white border around the animals has been removed to achieve a sharper, cleaner appearance.

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• Refined Animal Shapes: The animal shapes have been subtly enhanced, with the deer now featuring more defined contours, including a refined rear, and the crab shape smoothed for greater clarity.

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• Enlarged Logotypes: All the logotypes have been scaled up to improve legibility and impact.

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The redesign process took several months of rigorous testing across both digital and print mediums, including various paper sizes. I conducted thorough evaluations to determine the minimum size requirements for all logo variations and ensured the precise CMYK, RGB, and PMS color specifications were established. These findings have been incorporated into our agency's style guide to ensure consistent and accurate application of the logos and colors across all platforms and materials.

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Please click here to view the file example.